Book IU's QB for $500/hour? Pay to play video games against Notre Dame football players? How athletes are using NIL

Name. Image. Likeness. 

It's all up for grabs with college athletes now that the NCAA has allowed them to promote themselves. 

Several states had passed NIL laws — though no measure came before the Indiana legislature in 2021 — and Congress had considered the issue. 

Now that the floodgates are open, some Indiana collegiate athletes are taking advantage of their newfound bargaining position  — particularly Notre Dame football player Kyle Hamilton

You can book IU QB Michael Penix for $500 an hour

Indiana QB Michael Penix is using Dreamfield Sports as the NIL curtain was raised Thursday. What is Dreamfield Sports? 

It's basically a booking agency for college athletes, either for autograph/meet and greet sessions, photo shoots for marketing campaigns or mentorship events, like camps.

Michael Penix is ready to take advantage of NCAA's temporary NIL rules.

"Supercharge your marketing efforts by booking local college sport superstars. Dreamfield makes it easy to create memorable events and outstanding marketing campaigns," its website reads.

At $500 an hour, Penix might be a bargain. FSU QB McKenzie Milton and Miami QB D'Eriq King are charging $2,000 an hour.

YokeGaming taking advantage of its Notre Dame roots

Former Notre Dame football walk-on Mick Assaf launched his YOKE platform early in 2020. In its original form, the website allowed users to bid for live video chats with celebrities. In recent months, the platform transformed into an app that allows fans to pay to play video games with athletes.

Assaf founded the business with the help of former Notre Dame tight end Nic Weisher and childhood friend Bailey O’Sullivan. And so far, in the opening hours of NIL, at least seven Notre Dame football players have made paid posts, per The Athletic's Pete Sampson.

Purdue's Sasha Stefanovic is open for business

IU basketball freshman is taking inquiries 

Logan Duncomb hasn't played a minute yet for the Hoosiers, but he's looking into the possibilities.

IU basketball player Parker Stewart is in 

An IU guard is hungry 

IU and NIL rules 

IU has for several months collaborated with a company called Opendorse, built to help athletes maximize their brand potential. And the department has worked in tandem with Altius, a company that, according to its website, provides “consulting, strategic planning, compliance support and education” to “all stakeholders” involved in name, image and likeness issues.

Essentially, Opendorse will provide the tools and training to help athletes build their brand and profit from their likeness. Altius has helped guide Indiana as the department has drafted its own NIL policy.

Purdue and NIL rules 

From EMPOWER is a commitment to preparing Boilermaker student-athlete to find their authentic self and develop their personal brand, while being empowered by numerous educational opportunities provided by the student-athlete development staff and our partnership with INFLCR. Student-athletes are also entrusted with professional resources (e.g., interview preparation, internship opportunities, financial literacy, etc.) and world class creative content (e.g., photos, videos, graphics, etc.).