Notre Dame football announces social content partnership with Bleacher Report
Even without Showtime, it's still showtime at Notre Dame.
After the Irish football team collaborated with the Showtime network in producing the television show, "A Season with Notre Dame," in 2015, Notre Dame announced that it has reached an agreement for an exclusive social content partnership with Bleacher Report on Thursday.
"Bleacher Report is thrilled to partner with Notre Dame for the 2016 football season," Bleacher Report CEO and founder Dave Finocchio, who is also a Notre Dame alum, said in a statement.
"We're very proud of the work we've done in the Young Athletes space to date, and this partnership provides us with a next-level opportunity to showcase how millennial players and fans see the game. Notre Dame is an exceptional program filled with talented players and outstanding people. We can't wait to work with them."
Bleacher Report, a content creation company that reaches more than 250 million users on its website and mobile app, will embed a team of employees with the program throughout the 2016 season. They will produce a weekly video feature, Facebook Live streams, social packages and game day Snapchat takeovers for its audience to consume on social media.
The partnership represents yet another way for Notre Dame to reach a younger audience - prospective recruits included.
"Bleacher Report is an industry leader in developing creative, high quality content with fans and we're looking forward to sharing our unique story through its vibrant platform," Notre Dame head coach Brian Kelly said in a statement. "Notre Dame is an institution with an unrivaled national following and this is an incredible way to reach them all, including a new wave of young fans."
— Notre Dame Football (@NDFootball) August 4, 2016