Notre Dame Football Tradition 'The Shirt' returns complete with virtual unveiling

Tribune Staff Report
ND Insider

The Shirt is back, and so is its unveiling, for a 31st year.

The reveal will just be a little different this year.

At 6 p.m. (EDT), on April 17 — what would have been the eve of the annual Blue-Gold Game — the public will get its first look at the popular Notre Dame football accessory.

A special unveiling video, featuring footage that concludes with the revealing of this year’s design, can be seen on The Shirt’s official Facebook, Twitter (@theshirtND), Instagram (@theshirtnd), and YouTube accounts.

The Shirt will be available for purchase at the Hammes online bookstore directly after the 6 p.m. unveiling. Proceeds from sales go toward student clubs and organizations, The Shirt Charity Fund, and the new Student Experience Fund.

Since 1990 more than 3 million shirts have been sold, and more than $12 million has been raised for the charities connected to the sales. In that first year, two different designs were marketed, making this year’s shirt the 32nd rendition.

The best-selling version was 2011, with 165,000 units sold.

Notre Dame head football coach Brian Kelly and Irish star Jaylon Smith show off the design during the unveiling of The Shirt, April 20, 2018, at Hammes Notre Dame Bookstore.